I've been a bit shall we say critical about how women's sport, particularly the so-called W-League football is promoted here and, more tragically, here.
This season I think they have different marketers.
Or maybe they've just given up trying to get blokes along to watch women play sport.
Either way, I'm pleased that my three-year-old is getting emails from girlsfc every week because there's nothing remotely resembling last year's OTT glamour photography.
I don't even mind the "girl" business because it's meant to be for kids.
Well done!
